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GroupM MENA DoubleVerify attention scores financial advertiser

GroupM MENA, DV boost attention scores for financial advertiser

CNN to extend Middle East presence with new Qatar branch

GCC OOH Industry Summit

GCC OOH Industry Summit on Feb 13 to host advertisers, agencies, adtech players

CES 2025 AI

The complete AI lowdown from CES 2025: buzzword to backbone

HSBC promotes staff to Head of Communications for MENAT

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

UAE Media Council ELF Publishing Emirati content

UAE Media Council, ELF Publishing to promote Emirati content globally

The future of loyalty must go beyond points and perks

THE WORK

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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Snap Case Study – Level SHoes

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Think Human: Redefining creative partnerships as integrated consultants

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