Cisco AppDynamics released the latest report in its App Attention Index research series, revealing consumer reliance on applications and digital services has soared since the start of the Covid-19 pandemic. The global study, which examined the digital behaviours of more than 13,000 global consumers, also identified consumers now have a zero-tolerance policy for poor application experience and automatically place blame on the application and brand, no matter where a performance issue stems from.
UAE consumers blame the brand when the application experience fails
Since the start of 2020, consumers, across the Emirates, have experienced a sudden and total reliance on digital services, alteri
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