UAE brands heavily rely on their qualified advertising agencies for all their marketing needs leaving their marketing managers in a position where they consider ‘the agency’ as Aladdin’s Genie, who can do wonders in no time.
Agencies are used to getting last minute briefs. The urgent requests to start the campaign ‘immediately’ is not surprising. The pitch brief with the stringent deadline is not uncommon. And on top of that, expecting a creative flow of ideas is something that always has been a top priority.
Every now and then, we get a call of the client sounding apologetical who calmly tries to explain the brief, only divulging at the end that the campaign is a little urgent (o
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