By Jalaja Ramanunni
WPP Group’s design consultancy Landor & Fitch has acquired the sonic branding company ‘amp’. The acquisition will bolster its AI-powered experiential branding offerings.
Sonic branding is not a new area for Landor & Fitch. “We have been working with sonic branding for a while. With the acquisition of amp, we are looking at scaling up our sonic competencies,” Mariagrazia De Angelis, General Manager, ME, tells Campaign Middle East.
Sonic branding benefits for services and destination sectors
Sonic branding has become an integral part of a comprehensive brand strategy. De Angelis explains that while sonic branding is not a very common ask in the Middle East, it works well for sectors such as ser
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