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Anup Oommen
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Landor appoints new business director for Saudi Arabia

Anup Oommen
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Since joining Landor in 2019, Filiz Ciftci has led transformative branding projects for major entities, including Saudia, MBC Shahid, SDAIA, ADNOC, ARAMCO, King Salman Foundation, Misk Foundation, and Misk City.

Filiz Ciftci, business director - Saudi Arabia, Landor
Filiz Ciftci, business director – Saudi Arabia, Landor

Landor has appointed Filiz Ciftci as the new business director for Saudi Arabia.

With over 16 years of international experience in brand strategy and marketing, Filiz brings to the organisation a track record of delivering multi-million-dollar brand solutions.

Filiz is renowned for her impactful work across both public and private sectors in the UK and the Middle East. Her extensive portfolio includes collaborations with high-profile clients such as the UK government’s Department of Health, Home Office, HM Treasury, The London Organising Committee of the Olympic and Paralympic Games (LOCOG), Expo 2020, Emaar, Jumeirah Group, and Majid Al Futtaim.

Since joining Landor in 2019, she has led transformative branding projects for major entities, including Saudia, MBC Shahid, SDAIA, ADNOC, ARAMCO, King Salman Foundation, Misk Foundation, and Misk City.

Mariagrazia De Angelis, general manager at Landor Middle East and Africa, said, “Filiz’s appointment signifies our commitment to excellence. We are confident that her expertise will propel our clients and our agency forward. Her passion for building best partnerships with our clients, combined with her strategic mindset, makes her the perfect fit for this role.”

Expressing her enthusiasm on the appointment, Filiz said, “I am honoured to take on this new challenge at Landor. I look forward to continuing our journey of creativity and innovation, making a lasting impact on brands and communities in KSA that keeps advancing vigorously with a great vision.”

“I believe that design makes a positive difference and aims to improve people’s lives, and I am excited to bring this vision to life in my new role,” she added.

Filiz holds a BA (Hons) in Travel and Tourism and a Chartered Institute of Marketing (CIM) diploma, underscoring her strong educational foundation in marketing and brand management. Her drive for excellence and a keen eye for innovation continue to shape the future of branding, making a lasting impact on every project she undertakes.

Through this appointment Landor aims to bring fresh perspectives and strengthened expertise to their clients in the Kingdom.

Tags:AdnocAramcoEmaarExpo 2020Filiz CiftciJumeirah GroupKing Salman FoundationLandorLOCOGMajid Al FuttaimMBC ShahidMiddle EastMisk CityMisk FoundationSaudi ArabiaSaudiaSDAIAThe London Organising Committee of the Olympic and Paralympic GamesUKUK Department of HealthUK HM TreasuryUK Home Office
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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