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Anup Oommen
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Landmark Group launches division to support partner brands, spur CX

Anup Oommen
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Through partnerships with Publicis Groupe and Yango, Landmark Reach will help brands optimise ad strategies for measurable business outcomes, and will leverage Landmark Group's customer engagement expertise to connect brands with customers through sponsored product ads, on-site display banners and more.

Retail and hospitality conglomerate Landmark Group has launched ‘Landmark Reach’: a new division to create hyper-personalised customer experiences and support partner brands’ success, as part of the group’s strategic expansion into the industry’s fastest-growing channels.
Landmark Reach will leverage the company’s customer engagement expertise to connect brands with its customers through sponsored product ads, on-site display banners and more.
Rahul Jagtiani, Group Director, Landmark Group said, “The launch of Landmark Reach marks a new milestone for the Group, as we enhance our offerings for partner brands through a unique, tailored approach that combines the group’s leading


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Tags:advertising strategiesCustomer Experiencecustomer offeringdigitalfirst-party dataHyper-personalisationLandmark GroupLandmark ReachLandmark Retailmediaon-site display bannerspartner brandsProduct Adsproduct discoveryPublicis GroupeRahul Jagtianishopping experienceSohail Nawazstrategic expansionYango
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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