Retail and hospitality conglomerate Landmark Group has launched ‘Landmark Reach’: a new division to create hyper-personalised customer experiences and support partner brands’ success, as part of the group’s strategic expansion into the industry’s fastest-growing channels.
Landmark Reach will leverage the company’s customer engagement expertise to connect brands with its customers through sponsored product ads, on-site display banners and more.
Rahul Jagtiani, Group Director, Landmark Group said, “The launch of Landmark Reach marks a new milestone for the Group, as we enhance our offerings for partner brands through a unique, tailored approach that combines the group’s leading capabilities in customer experience, technology, first-party data and media at scale.”
Landmark Reach strengthened by Publicis Groupe, Yango partnerships
The launch is further strengthened by partnerships with industry leaders – Publicis Groupe and Yango. As part of this partnership both entities will be able to leverage Landmark Reach’s extensively data-driven curated audience sets and provide personalised media solutions to their clients.
Jagtiani added, “Our comprehensive view of the entire shopping experience across Landmark Retail’s digital and physical presence allows for meaningful, relevant, personalised customer offering, and product discovery. Landmark Reach will bolster our collaborations with partner brands including Publicis Groupe and Yango’s network of clients, which have been a key part of our success throughout the group’s customer-centric, technology-driven journey as the GCC region’s largest omni-channel retailer.”
This strategic initiative arrives as retail media emerges as one of the fastest-growing channels in digital advertising, with global spending projected to surge to over $200bn by 2026 according to Barclays Retail Media: The Future of Advertising Report.
‘The next wave of digital advertising’
Through its strategic network and operations, the Landmark Reach division aims to multiply digital touchpoints to enhance customer engagement across the retail giant’s value-driven brands.
Sohail Nawaz MBE, Head of Landmark Reach said, “Retail media is the next wave of digital advertising. With Landmark Reach, we are poised to leverage our extensive consumer insights and industry knowledge to enhance our customer experiences whilst delivering significant value for our partner brands.”
“Landmark Reach’s ad-serving platform offers unprecedented opportunities for partner brands to optimise their advertising strategies for measurable business impact, serving the right product message, at the right time at the right customer touchpoint. Brands can curate content to engage consumers effectively and efficiently across diverse channels such as onsite, offsite and in-store.”
According to market research company eMarketer, retail media ad spending is projected to increase 21.8 per cent in 2024 alone, outpacing growth rates for nearly all other channels. Between 2020 and 2025, global retail media advertising spending is on pace to increase by nearly $100 billion.
“We’re introducing a comprehensive solution that transforms how brands connect with our customers at key moments of their high intent to purchase journey across channels utilising a varying number of ad formats. Our data-driven insights and innovative technology enable us to deliver effective outcomes based on best practices in the advertising business,” Nawaz said.
He added, “This includes a closed loop measurement format at SKU level for our partner brands in addition to curating personalised customer experiences across the verticals we operate also linked to our rewards and loyalty programme – Shukran”
Landmark Reach aims to empower partner brands to execute comprehensive, personalised retail campaigns while not compromising on the data privacy of its customers.
Through its platform, brands can seamlessly integrate their campaigns targeting bespoke audiences with precise targeting and personalised messaging, empowering brands to guide consumers towards more informed and relevant purchasing decisions.
