KFC Arabia has launched a new campaign for its newest menu item: nuggets. Dubbed ‘Nugg It. Dip It. Crunch It.,’ the campaign aims to be more than a product launch but rather, a cultural moment.
Crafted in collaboration with TBWA\RAAD, the work was designed to resonate deeply with Gen Z and millennials in the GCC.
“This initiative aligns with our strategic vision to modernise the KFC Arabia menu and strengthen connections with Gen Z and millennial audiences across the Middle East,” said Ahmed Arafa, Chief Marketing Officer, Yum! Brands – KFC MENAPAKT & CIS.
The campaign features a hero film commercial that has been adapted to feature on video-led social media platforms like TikTok, Instagram
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