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Campaign Middle East
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Hiba Faisal
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Keeping up with changes in the Saudi consumer market

Hiba Faisal
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“For brands to remain relevant, they must prioritise the cornerstone of Saudi society – connections,” says Antoine Challita, Head of Sales at Snap Inc. MENA

Snap Inc. MENA, Head of Sales, Antoine Challita gives insights on the evolving Saudi consumer market and how brands need to prepared.

Saudi Arabia has become an increasingly vital market for all types of retailers – from luxury to FMCG. But is the Saudi consumer market changing shopping habits, spending patterns, preferences, or all of the above? The answer lies in the dynamic and evolving consumer landscape, and brands must be ready to adapt.

Several factors are driving this transformation. Salaries are on the rise, and more women are joining the workforce, contributing to an increase in household income. Saudi Vision 2030, with its ambitious goals of economic diversification, social reforms, urban expansion, and digital transformation, is reshaping lifestyles. Emerging sectors such as sports, culture, and entertainment


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Tags:Antoine Challitabrand opportunitybrandsconnectionconsumer cultureKSASaudiSaudi ArabiaSaudi consumer behaviourSaudi consumer cultureSaudi consumer marketSaudiFocusSnapchat
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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