Over the past few months, Dubai-based PR agency Katch International, with further offices in Riyadh and London, has secured a slew of new client wins and project re-signs.
An experiential PR agency at its core, Katch has highlighted its reach across the hospitality, entertainment, and lifestyle industries through these wins.
The agency’s portfolio is now more diverse than ever, encompassing global brands, major regional events, and an array of new ventures.
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Hotels choose Katch International
In the hospitality sector, Katch has continued to expand its portfolio, securing high-profile clients such as Radisson Blu Hotel Dubai Deira Creek and DoubleTree by Hilton Resort & Spa Marjan Island.
Having also recently signed the award-winning UAE-based hospitality brand JA Resorts & Hotels, Katch will focus on enhancing its visibility, reinforcing brand identity, and driving engagement across the region.
Further to this, the agency played a pivotal role in securing coverage for the opening of Centara Mirage Lagoon Maldives, building on the family-focused reputation that Katch previously helped cultivate, having already handled PR for Centara Mirage Beach Resort Dubai.
Meanwhile, Katch’s ongoing partnership with Banyan Tree Dubai saw the agency successfully manage PR for the grand opening, which included a high-profile sunset event attended by more than 300 guests on 19 October, as well as the official launch of the hotel’s spa a week prior.
Live events
Katch International has continued to play its part in shaping the UAE’s entertainment scene, securing partnerships with a series of major international events and festivals.
The agency is at the helm of PR for Coldplay’s regional leg of their Music of the Spheres World Tour, which is set to take place at Zayed Sports City Stadium in January 2025.
The band’s return to the UAE is expected to be a landmark event, with tickets selling out in record time as Katch leads communications efforts to ensure maximum visibility and audience engagement.
Additionally, the agency will once again handle the public relations for the second editions of both Wireless Festival and UNTOLD Dubai, bringing larger-than-life experiences to the region’s music fans.
Following the recent success of Animenia, the UAE’s first anime lifestyle festival, Katch has also been appointed to manage PR for the upcoming Hot Wheels Monster Trucks Live Glow Party at Etihad Arena.
Other recent highlights include the performances by Tony Award-winning singer Lea Salonga and Arab music legend Abdul Majeed, both expected to be sell-out events.
Katch reveals new hospitality clients
One of Katch’s most notable recent partnerships is with Michelin, a name synonymous with culinary prestige and excellence. As part of this collaboration, Katch managed the public relations for the recent Michelin Ceremony in Abu Dhabi and is working on the second Michelin Guide Food Festival, taking place in Abu Dhabi from November 22nd to 24th at the Emirates Palace Mandarin Oriental.
Katch also has been working closely with the UAE Restaurant Group, an organisation focused on fostering growth within the country’s food and beverage sector. Through a variety of initiatives and events, such as industry forums and collaborative efforts, the organisation plays a role in bringing key players in the UAE dining scene together.
In addition to these collaborations, Katch was instrumental in raising the profile of the 2024 Global Restaurant Investment Forum (GRIF) held in Edinburgh, successfully increasing awareness among investors from the Middle East.
Furthermore, Katch managed the UAE launch of the EL&N London brand, a café chain known for its iconic pink aesthetic and luxury offerings.
Celebrating a series of high-profile partnerships, global events, and strategic collaborations, Katch International continues to expand its influence across the hospitality, entertainment, and lifestyle sectors.
As Katch looks ahead, it remains committed to going above and beyond for its clients, further establishing itself as a leader in the global PR landscape, the company said in a statement.
