By Jalaja Ramanunni
At Campaign Middle East’s first Agency of the Year awards, Kalpesh Patankar, chief creative officer, Leo Burnett was named Creative Leader of the Year. We caught up with Patankar who spoke about the changing market dynamics.
Tell us about your journey to the award.
It has been a little over a year since the move to Leo Burnett. A culture of collaboration can bring about amazing results. Winning the entire business mandate for e& (formerly Etisalat) and reinvigorating our brand of advertising for iconic clients like McDonald’s in such a short span of time would not have been possible single-handedly. While I am humbled at receiving such an accolade, it is the team around
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