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posted on Nov. 13, 2025 at 8:30 amNov 13, 2025

Justlife says ‘We Got You’, offering ‘extra bit of help at home’ in brand refresh

posted on Nov. 13, 2025 at 8:30 amNov 13, 2025

The refreshed identity was supported by an integrated brand awareness campaign rolled out across digital assets, OOH, in-app, website, print media, social media, branded vans, in-home flyers and CRM channels.

Justlife, a UAE-based homegrown super-app for at-home services, has revealed the strategic rollout of its comprehensive brand refresh, transforming Justlife from a functional service app into a lifestyle brand that promises reliability, care and ease, as well as ‘that extra bit of help at home’ that lightens the load for people feeling overwhelmed and exhausted.

The full-360 refreshed identity was supported by an integrated brand awareness campaign based on the Justlife’s refreshed promise: ‘We Got You’. The campaign was rolled out across digital assets, out-of-home (OOH) screens, in-app, website, print media, social media, internal communications materials, branded vans, in-home flyers

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Tags:Advertising Baris Kocdur Brand brand refresh branded vans Campaign care CRM channels Digital Assets ease help at home home cleaning services home maintenance home services homegrown brand homegrown company in-app in-home flyers internal communications materials Justlife lifestyle app marketing OOH Out-of-home print media Rebrand refreshed brand reliability Rudder Finn Atteline Rupa Antony screens social media superapp UAE website

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.