Positivity within advertising, media and digital marketing agencies is sky-high in KSA with most of the advertising fraternity professionals feeling positive about the outlook for business this year. The majority of advertising and media agencies are planning to increase headcount in the coming months.
The advertising job market in Saudi Arabia is bouncing back, big time. We are seeing the KSA market is booming, and multinationals as well as regional agencies are doing exceptionally. This has opened up huge employment opportunities.
KSA has been a recognised economic force in the Middle East for the longest time. With almost 35 million inhabitants, it commands a strong presence in the retail market, which is why global brands flock there to establish a profitable presence.
Saudi Arabia is an emerging global powerhouse in digital, commerce and communication. KSA has been a recognised economic force in the Middle East for the longest time. With almost 35 million inhabitants, it commands a strong presence in the retail market, which is why global brands flock there to establish
a profitable presence.
However, the latest policy shifts have seen the Kingdom come centre-stage and welcome with open arms a new direction towards modernity, which in turn has given rise to a more technology-driven shift in the overall consumer landscape. The future is inevitable and is emerging in dynamic, mobile-first markets, with Saudi Arabia at the helm of this movement.
Frankly speaking, the candidates most in-demand in Saudi Arabia include those with industry qualifications, experience in both local and international agencies and strong industry skills As such, we have found demand to be highest for mid-to-senior-level professionals, ones who come with the relevant years of experience and who have the required capabilities to drive success.
Job roles most in-demand include account directors, copy and content writers, art directors and digital marketers, who can contribute to the organisation’s bottom line from day one of being in the role.
Six out of 10 jobs in KSA are digital focused. Salaries are at their highest for a long time, as there is a definitely shortage of talent.
Employee retention is a key criteria these days. Recent research uncovered that salaries appear to be a core factor, with 48 per cent citing increased compensation as a good reason to consider a new job, and 50 per cent also saying that a salary increase would convince them to remain with their current employers.
Overall, in KSA job seekers are in a stronger position to negotiate salaries and terms that benefit their ideal world of work. To an extent, the job seekers are in the driver’s seat in today’s hiring market, and should feel empowered to keep their options open while interviewing with potential new employers.
That being said, it is also important to remain professional and be as communicative as possible. It is worth letting a company or recruiter know you’re interviewing with other companies, as it could move along your hiring process. Do not damage your reputation by ghosting the employer.
We believe life is all about relationships. Relationships are about communication, and all communication is a two way process. MBR Recruitment has a staggering database of almost 80 per cent of the workforce currently engaged within the advertising, marketing and digital landscape, and has captured about 60 per cent of the market share when it comes to clients within the same field.
