Jellyfish has announced a partnership with NEOM, the economic zone under construction in Saudi Arabia.
The agency was appointed to drive its performance marketing, including pay-per-click, paid social and programmatic display.
Designed as a cutting-edge industrial powerhouse and innovation in urban living, with numerous regions and centres including ‘linear smart city’, The Line, NEOM is fuelled by USD 500 billion from the Public Investment Fund of Saudi.
Working directly with its central marketing team, Jellyfish will help promote the new urban area, which is being built in Saudi’s north-western Tabuk province.
The mega-development, with a planned area of 26,
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