Jeep and Publicis Middle East have dropped their latest campaign “We Don’t Make Jeep, You Do.”, and it’s not your typical car ad.
Jeep let the community take the wheel. Posters, digital outdoor displays, social media reels, stories, soundbites, and even the main film – all crafted from the raw, unfiltered, and authentic photos, videos and personal content from the drivers.
According to Jeep, the voiceover in the film cements: “We Don’t Make Jeep, You Do.”, is a powerful statement that speaks to the heart of the Jeep community. It’s a reminder that it is more than just a car; it’s an extension of your spirit, a partner in your adventures, and a testament to your unique story.
The pe
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