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JA Resorts & Hotels personalises staycations for multigenerational escapes

A campaign by JA Resorts & Hotels highlights the GCC’s growing trend for multigenerational travel with curated itineraries.

JA Resorts & Hotels introduces personalised staycations in Dubai with tailored itineraries for families and multigenerational groups.

JA Resorts & Hotels reimagined the family holiday with personalised, tailor-made itineraries that consider the needs of all types of travellers and – from toddlers to teens, couples to grandparents. The result is a seamless, thoughtful experience designed to make multigenerational escapes feel easy, considered and genuinely enjoyable.

The group has introduced curated itineraries as a new way to approach family getaways. Instead of juggling competing schedules, guests can now follow customised programmes offering full-day experiences with tailored activities and amenities to suit each family member’s needs and interests. Whether indulging, exploring or simply relaxing, the itineraries aim


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.