Ma’an Art Production, a homegrown creative agency, has unveiled refreshed branding in an effort to affirm its position as the region’s only majority-Emirati creative agency.
The brand uplift aims to be more than a logo refresh, making a statement of the agency’s creative philosophy.
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“Our rebrand is not cosmetic; it’s cultural,” said Eissa Al Awadhi, Founder & Creative Director, Ma’an Art Production. “We exist to make government communication more human and rooted in the people it serves.”
Therefore, the rebrand aims to position Ma’an as the go-to partner for government entities seeking impactful campaigns that connect authentically with Emirati society.
“It’s a bold step in our journey to bridge the gap between polished campaigns and campaigns that truly resonate,” Al Awadhi said.
Furthermore, to support with this positioning, Ma’an Art Production has recently appointed Ahmed Ba Fadhl as Creative Director. In his new role, Fadhl will bring his experience as a visual artist and experience designer to strengthen the agency’s creative leadership.
The rebrand comes as the creative agency strives to highlight its cultural fluency and majority-Emirati team. Furthermore, the rebrand aims to reflect Ma’an’s mission of creating campaigns that truly resonate with Emirati demographics in the region.
This aims to include work that speaks the language of the people it serves, rooted in local culture but still on par with global standards.
