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Blogs & Comment

It’s not you, it’s me

Alex Malouf is the professional development and knowledge sharing co-chair at MEPRA

“Do you recall how we first met? Of course you do. I can vividly picture how you walked into the room, presentation in hand. We looked at each other lovingly from across the room as you told me how you’d revamp the public perception of my brand, how you’d rework our messaging and how you’d feature my general manager on the front cover of Arabian Business. I fell for you and all of your talk.

Those first few days and weeks seem so long ago. Today, I need to shout and scream and email you at all hours of the day to ensure my views are heard. You’re always late with requested materials (which never see


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1 Comment

  • Interesting article but this becomes redundant when competition is fierce, which is the case in this region

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