By Ayman Haydar, CEO, MMPWW
Déjà vu. That’s the main thing I’m experiencing as we close off the first month of 2021. Under normal circumstances, this is usually when I’m at my most optimistic for the year ahead, but let’s be honest, ‘normal’ left town some 12 months ago, leaving behind a gaping hole of uncertainty from which the industry has yet to fully recover.
Don’t get me wrong; in comparison to 2020, this year already holds more promise, but if everyone was hoping for a fresh start on January 1, they have had a rude awakening. In reality, it’s more like 2020 Part 2: The Survivors Edition. If last year was all about taking critical action to stay afloat, 2021 is sh
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