Baskin Robbins Middle East has awarded its digital content and social media mandate to Isobar UAE, following a multi-agency pitch. Isobar will be responsible for delivering highly personalised content and brand authenticity while providing a consistent, high-quality brand experience.
The agency’s focus will be on harnessing content solutions that build brand equity, delivering memorable campaigns that drive engagement, transaction and loyalty. Isobar will help Baskin Robbin’s build more meaningful interactions by focusing on the customer experience.
Jude Perera, Head of Marketing Galadari Food & Beverage Division, said, “At Baskin Robbins, we are passionate about delivering new fl
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