By Sonia Lekhal, chief marketing officer, OSN
Sonia Lekhal, chief marketing officer, OSNWith most countries across the globe practicing “social distancing” for the past three weeks or more, we are starting to get a clearer picture of what the “new normal” could look like when it comes to consumers’ behaviour. Suddenly the world seems to have rediscovered the basics: cooking at home – apparently even making their own bread; chatting – I mean Zooming – with friends and families; picking up gardening; nailing these long overdue DIY projects; studying for an online course or watching a good movie with the fami
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