Almost half of all travellers (48 per cent) surveyed have stated that they are influenced by targeted advertising campaigns when choosing destinations, highlighting the growing impact of data-driven marketing in shaping travel decisions.
Data also showed that 60 per cent of tourists from emerging regions plan trips just 2–3 months in advance, compared with travellers in Europe and the US, who typically plan up to a year ahead.
This difference highlights the importance of campaign timing around the UAE’s peak tourism periods, such as Eid, Dubai Shopping Festival, and major cultural festivals.
These insights, among others, were revealed in the latest report on travel and hospitality advertising trends in em
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