Marketing has often been seen as this ‘evil force’ driving consumerism, making us buy more, spend more, buy things we don’t need and ultimately produce more, burn more fossil fuels and increase global carbon footprints all the while lining the big corporations’ pockets.
Today, Gen Z and Gen Alpha see through the hypocrisy and fallacy and are calling us all out. Recently one of my third-year students asked me to explain how ‘global leaders’ fly into global events to discuss climate change issues and cutting emissions to reduce global temperatures by 1.5C, having arrived via their private jets. The dichotomy is real.
In recent years we have seen an increase in marketing i
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
