In the digital landscape, the rapid advancement of technology has proven to be a driving force for many brands to make their online presence wherein, Connected TV comes into the picture and supports them at its best. It has stood out in delivering messages in an interesting and engaging way that has surpassed HD and Linear TV.
What makes CTV unique?
CTV has made advertising practices much easier for marketers because its advanced real-time reporting incorporates programmatic metrics that better optimise the campaign performance and measure its success by monitoring various metrics such as device type, view-through-rate, impressions, inventory and OS and video quartile metrics.
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