How are you seeing TV consumption change?
The viewing of TV content is swiftly changing, beyond the traditional single screen. Viewers today are just as likely to watch their favourite programmes on mobile devices, or learn about new shows from social media rather than TV programming schedules. Audiences can and do access video content via computers, tablets and smartphones, and sometimes all at once. While viewers are still choosing to watch TV/video content, they no longer carry any preference for any specific platform. The game is no longer about TV, but about video anywhere.
What changes are you seeing in the way marketers use television?
A few years ago, we heard the news telling us
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