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InsuranceMarket’s Alfred is back with biggest ever tactical campaign

'Win for sure with Alfred’ is being rolled out across billboards and radio over the next two months

Love him or hate him, InsuranceMarket.ae’s mascot Alfred will be the face of a new two-month long campaign.

Described as its ‘biggest ever tactical campaign’, it will offer more than AED 3 million in prizes “to make sure that everyone who buys insurance from Alfred is a winner”.

The ubiquitous Alfred is already well-known to residents of the UAE with his face plastered across thousands of billboards, and his voice frequently booming over radio stations.

The “WIN FOR SURE with Alfred” campaign aims to transform how UAE residents perceive insurance by offering them guaranteed prizes and a chance to win the grand prize – a 2024 Chevrolet Captiva.

“With insurance often seen as a n


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