Instagram has rolled out an algorithm update aimed at boosting engagement for original and emerging content creators.
This change prioritises original posts over reposts, promoting a more fair platform for creators and levels the playing field for smaller accounts.
Some of the key updates include:
Smaller creators get more distribution
In the past, content on recommended surfaces was largely ranked based on how much engagement it received from an account’s followers. This often favoured accounts with large followings, giving them more visibility.
Instagram has been developing a new approach to ranking recommendations to level the playing field for all creators.
Under this new system,
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Tags:Instagram
