InMobi has appointed regional leaders for its newly expanded partnership with Microsoft Advertising in the Middle East and Africa. To beef up in-market presence and deepen relationships with strategic and enterprise clients, InMobi appointed Jacob Joseph as the business head for Microsoft Advertising in Middle East and Africa and Priyanka Nambiar as the sales lead for Gulf Cooperation Council (GCC) markets. They will support InMobi’s efforts to grow, retain and enable strategic and enterprise advertisers in the UAE and wider region.
In addition, Nilay Yucedag, Janette Hardman and Seun Methowe have been appointed as sales leads for Turkey, South Africa and West and East Africa.
InMobi recently announced the expansion of its partnership with Microsoft Advertising to lead the enterprise and strategic sales, account management, marketing, finance, collection and billing across the Middle East and Africa. They have seen a strong uptick in the adoption of Microsoft Advertising offerings among over 50 key clients across the travel, retail and finance industries since the announcement of the partnership. In addition to English, the ads are now supported in Arabic, Hebrew and Russian languages.
“The ramping up of the team in-market reinforces InMobi’s commitment to drive growth for Microsoft Advertising in the Middle East and Africa. It will enable InMobi to better cater to customers through deeper connections, collaboration and curated servicing across the several clusters within the region,” shared Rohit Dosi, VP and GM, Microsoft Advertising at InMobi.
Talking about this development, Mike Luscombe, senior partner sales lead, Middle East, Africa and Turkey at Microsoft Advertising, shared, “We are thrilled to welcome these extremely diverse and talented set of experts at InMobi to drive growth for Microsoft Advertising in the region. I look forward to working closely with each one of them and enhancing the value our clients derive from this partnership.”
Welcoming the regional presence, InMobi client Vittorio Barraja, senior director, Biddable Media, PHD UAE said, “InMobi’s in-market presence is great news as we work to maximise impact for brands like HSBC by leveraging the Microsoft Advertising platform. The strategic approach, technology expertise, and deep knowledge brought by the InMobi team will be invaluable to advertisers in the region.”