By Chris Daniels
It’s another sign of the times amid the Covid-19 pandemic: social media influencers are asking for — and getting — significantly more money for sponsored posts and brand partnerships than even a year ago.
That’s in part because consumers continue to spend more time online. Nearly half (48%) say they increased the time they spend on social media, giving influencers a larger and more engaged fanbase, according to research from DoubleVerify.
“The pandemic changed the game for influencers,” confirms Jenny Heinrich, senior partner for global digital and influencer strategy at Finn Partners.
Another reason is that brands shelved offline campaigns due to
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