Meltwater, a media monitoring and social media analytics provider, has reported a significant growth in influencer marketing, noting an increase in sponsored posts by 26.7 per cent. According to the recent report, influencers shared over 3,798,505 sponsored posts, along with a 33 per cent increase in sponsored stories, with an average of 16 stories per week. All latest findings point to the rise of micro-influencers, as well as the overall growth of the social media industry.
Data shows that changing consumer habits have forced brands to prioritize digital strategies and adjust budgets, with influencers playing a significant role in business planning. Micro-influencers in particular have
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