Influencer marketing is booming, there’s no doubt about that. In the UAE alone, spending on influencer advertising is projected to reach $69.35m by 2025, with a compound annual growth rate (CAGR) of 6.93 per cent through 2030. Globally, the industry is expected to hit $32.55bn this year, showing just how much brands are investing in influencer partnerships.
And why wouldn’t they? The reach, the engagement, the relatability – it all seems like a no-brainer. But for automotive brands, the question isn’t, “Should we do influencer marketing?” The real question is, “How do we do it right?”
Understanding the audience
Before even thinking about influencers, brands need to get crystal clear on their a
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