How is technology affecting TV advertising?
I would say that the biggest impact technology has had on TV advertising is access to more actionable metrics and insights. This will especially be the case with the introduction of the people meter, which will make it easier to extract conversion data and trace the audience’s journey to an endpoint. Advancements in technology have also contributed to the rise of video on demand (VOD), which is now assisting marketing efforts by making households more addressable via both linear TV and VOD devices, allowing advertisers to serve ad content exclusively to certain audience segments. When a brand campaign is live on TV there’s a notable uplift in vis
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