Karthik Kumar, Managing Director, KinessoWith AI-driven personalisation, data-powered insights, and end-to-end technology platforms leading the way, the industry is set for significant transformation. According to Kinesso’s Karthik Kumar, staying ahead in 2025 will require a strategic approach that integrates AI and data science into business operations, along with a renewed emphasis on consumer-centricity and talent development.
What are the top lessons from 2024 that we’re taking into 2025?
Data as a key differentiator
Data continues to be a core differentiator in the media and advertising industry. However, it’s crucial that data is not only collected but also transformed into actionable intelligence. This intelligence mus
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