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Industry Snapshot: The creative rise from Saudi Arabia to the world

In this industry snapshot, BigTime Creative Shop's Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage.

In this industry snapshot, BigTime Creative Shop's Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage.

In this industry snapshot, BigTime Creative Shop’s Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage.
What does it take to be a multiple award-winning agency that also helps clients meet their brand and business objectives?
It started with building an exceptional team – talent from diverse creative disciplines and cultural backgrounds, all united by one mindset: How do we push boundaries and go bigger? Insight and research have been core to our process from the beginning, especially when speaking to global audiences. We focus on creating culturally resonant work – storytelling that fans instantly connect with, share


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.