Industry Snapshot: ‘Teamwork is the backbone of any successful agency’

In this Industry Snapshot, Fusion5’s Ramy Mouganie reflects on strengthening trust with clients, and encourages nurturing holistic work environments, emphasising that teamwork within an agency is of pinnacle importance for effective client-servicing.
What are the major shifts in media consumption patterns over the past 12 months, and how have these affected your strategies?
We are seeing significantly more fragmented engagement across media touchpoints, as audiences spread their time across platforms more than ever. The combination of short attention spans and the impact of context has led to surges in specific areas, such as short-form video content and, more importantly, contextually rele