fbpx
DigitalFeaturedMediaOpinionPartner content

Industry Snapshot: ‘Teamwork is the backbone of any successful agency’

Fusion5's Ramy Mouganie emphasises that teamwork within an agency is of pinnacle importance for effective client-servicing.

agency teamworkRamy Mouganie, Client Relationships Director, Fusion5

In this Industry Snapshot, Fusion5’s Ramy Mouganie reflects on strengthening trust with clients, and encourages nurturing holistic work environments, emphasising that teamwork within an agency is of pinnacle importance for effective client-servicing.
What are the major shifts in media consumption patterns over the past 12 months, and how have these affected your strategies?
We are seeing significantly more fragmented engagement across media touchpoints, as audiences spread their time across platforms more than ever. The combination of short attention spans and the impact of context has led to surges in specific areas, such as short-form video content and, more importantly, contextually rele


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.