Tariq Al Sharabi, Managing Director, Cicero & Bernay Communication Consultancy
What were the biggest shifts you saw in digital in 2021?
Just as 2021 was coming to a close, a number of stories took precedence that are anticipated to switch things up. Facebook’s foray into the metaverse may prove to be the next big thing, with marketers already attempting to quantify its value given its blueprint of VR/AR integration; NFTs are at the heart of countless conversations and debates, with the internet divided on decrying on or celebrating them; and TikTok continued its dominance.
What will be the most notable changes
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