Tariq Al Sharabi, Managing Director, Cicero & Bernay.Cicero & Bernay’s Tariq Al Sharabi shares his take on several pressing questions the industry faces for the year ahead, with a focus on how diversification enables sustainable growth.
What are the top lessons from 2024 that we’re taking into 2025?
Don’t be scared of AI. It’s not about artificial versus human effort. Instead, it’s a powerful tool that enhances what the human touch can achieve. While its potential may seem overwhelming, its workplace applications are simple, effective, and seamlessly integrated into workflows, much like other tools we’ve adopted over the years. Machines don’t think for themselves; they amplify our best ideas. At its best – which we’re just star
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