How is your agency’s role different today from a year ago?
It is no different. We have a strong ethos and culture that has only elevated as the team has pulled together through Covid-19, and as far as clients and our output are concerned we are still agile and operating with a freedom that allows us to truly add value. So, it hasn’t changed and, if anything, has cemented us deeper into a role we were already playing as a properly integrated agency.
What role does technology play in creativity today?
This mainly revolves around how content is consumed. Of course with social and the ever-changing platforms, new platforms, publication formats and styles, the challenge is to keep up and k
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