In this industry snapshot, Tasweer’s Co-Founder & Executive Producer Karim Abou Rizk shares how production expectations across MENA are shifting from polished perfection to agile, culturally grounded storytelling. As clients demand faster turnarounds and tighter budgets, he explores how local talent, lean teams, and digital-first workflows are changing what premium content means today.
How have client expectations around production changed in the past year, particularly with tighter timelines and budgets?
Speed and agility are now just as important as quality. Brands need content fast, without compromising on craft. Clients expect production houses to be lean, responsive and able to pivot q
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