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Industry Snapshot: ‘Growth comes from deliberate focus’

'Integrate teams, invest in smarter tech stacks, and stay focused on delivering value, not just noise," says Fusion5's Natale Panella on growth in 2025.

GrowthFusion5's Natale Panella on leadership, growth and planning for the year ahead.

Fusion 5’s Natale Panella shares his take on several pressing questions the industry faces for the year ahead, with a focus on how thoughtful action and focus enable sustainable growth.
What lessons from 2024 are we carrying into 2025?
2024 was a wake-up call for balance – between technology and humanity. We learned that while AI is a game-changer, it must work in harmony with creativity to truly engage audiences. We also saw that under-utilised data and siloed execution held back potential. The key takeaway? Integrate teams, invest in smarter tech stacks, and stay focused on delivering value, not just noise.

What should leaders avoid in the coming months in consideration of sustainable growth?
Leaders


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.