Fusion5's Natale Panella on leadership, growth and planning for the year ahead. Fusion 5’s Natale Panella shares his take on several pressing questions the industry faces for the year ahead, with a focus on how thoughtful action and focus enable sustainable growth.
What lessons from 2024 are we carrying into 2025?
2024 was a wake-up call for balance – between technology and humanity. We learned that while AI is a game-changer, it must work in harmony with creativity to truly engage audiences. We also saw that under-utilised data and siloed execution held back potential. The key takeaway? Integrate teams, invest in smarter tech stacks, and stay focused on delivering value, not just noise.
What should leaders avoid in the coming months in consideration of sustainable growth?
Leaders should avoid spreading themselves too thin. Not every new platform or trend deserves attention – strategic focus is essential. Growth comes from deliberate focus, not fragmented efforts. Thoughtful action will always outperform reactive tactics.
How do you ensure your team stays ahead of trends?
We prioritise continuous learning through workshops, certifications, and partnerships with leading ad-tech platforms. Regular knowledge-sharing sessions ensure our team stays informed and adaptable. Each talent develops broad digital expertise while specialising in a specific field to become a champion in their area.
Can you share an example of positive client feedback?
Our most meaningful feedback comes from cross-functional teams, such as marketing, IT, and sales, who often have disconnected objectives. When we successfully integrate these functions and deliver measurable ROI, we not only prove our value but also strengthen partnerships and build true connections with our clients.
2025 will be a year of …
Strategic expansion. We are driving horizontal growth into gaming and e-sports while building stronger partnerships and exclusive inventory. At the same time, we are expanding vertically into AI-driven acquisition and retention solutions. This approach will unlock new heights in personalisation, conversion rate optimisation, and re-engagement strategies, ensuring we deliver transformative outcomes for our clients.
By Natale Panella, Head of Digital, Fusion5
