What have been the biggest long-term changes over the last year?
The biggest change is the one noticed by the majority. Prior to the pandemic, digital experts always pushed their programs and were sometimes faced with resistance. Covid has accelerated the digital boom even further and organisations, as well as people, realised that a lot of the old habits are dispensable. Take the QSR segment as an example; many outlets did not have their digital backend systems developed or deployed and, consequently, this affected their ability to adapt to the drop in walk-ins and pickups. This was a lesson that will now ensure that businesses are more open-minded to change.
What work are you most proud
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