Industry Forum: Does the regional industry need a watchdog for ad scams?

Ailidh Smylie
Managing Director, Socialize
Yes
Let’s see watchdogs as superheroes and not oppressors. Trust is absolutely crucial in a landscape where misinformation and false claims are rampant. The presence of an advertising watchdog is vital to build trust and credibility among consumers who shouldn’t have to tolerate shady promises or false claims. I think we all agree on that.
But we also know the Middle East is like no other region, and ultimately needs its own ‘hero’ to regulate and standardise advertising in a rapidly advancing market. The UAE has the highest internet penetration rates in the wor

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