Italian luxury clothing brand Paul & Shark has appointed Indian cricketer KL Rahul as its first global brand ambassador from India, revealed through a digital and social media campaign produced in Dubai.
The first chapter of this exclusive collaboration between Paul & Shark and KL Rahul was shot in the heart of the UAE to ‘capture a vibrant, modern, and luxurious city, perfectly aligned with the essence of the partnership,’ the brand revealed in a statement.
Jashanmal Group is the franchise partner for Paul & Shark in the UAE and Kuwait. The campaign featuring KL Rahul is live across Paul & Shark’s global platforms and KL Rahul’s Instagram, with a special focus on India — a key market in the brand’s international distribution network.
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The natural element of water, always central to Paul & Shark’s storytelling, frames the imagery and guides the entire narrative, a story deeply connected to the outdoors.
Commenting on his role as the brand ambassador, KL Rahul said, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”
As the first-ever Indian athlete to be named a global ambassador for Paul & Shark, KL Rahul will embody the brand’s evolving vision of luxury, adventure and modern style.
This announcement, in partnership with RBL, marks a milestone moment, highlighting the strategic importance of the Indian market for Paul & Shark—a country with which the brand shares a longstanding relationship in both business and communication. The brand also recently celebrated 15 years in India, with presence across key cities.
Paul & Shark CEO Andrea Dini said, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion — it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
As a family-managed, generational business, the brand remains grounded in heritage while embracing the present and looking to the future, with a strong commitment to responsible practices and sustainability at its core.
The partnership launches with Rahul as the face of Paul & Shark’s Spring/Summer 2025 collection, celebrating the brand’s DNA — a love for the sea, a union of technical innovation and craftsmanship, and a balance between heritage and modernity.
The SS25 collection aims to blend elegance and performance in a perfect narrative, with craftsmanship as the protagonist, alongside the brand’s iconic pairing of luxurious materials combined with new technologies.
Silk, linen, and cashmere are combined with high-performance treatments such as the renowned Typhoon membrane. In every piece of the SS25 collection, the brand attempts to merge quality with functionality in a balance of aesthetics and practicality.
