There is a reason why the Cannes Lions committee decided to add a ‘luxury and lifestyle’ category in this year’s awards season.
It’s because luxury has quietly taken the advertising world by storm. Since Covid, the demand for luxury has been growing at an incredibly rapid pace, all the while the landscape in which it resides continues to transform.
For us, at Oui Agency, this was an opportunity to go niche and cater to an industry that doesn’t follow the playbook of traditional marketing.
The rise of the luxury industry
The luxury market is expected to generate a revenue of US$ 368.90 billion in 2024. It is projected to grow about 3 per cent in the next four years.
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