Impact BBDO’s Chief Creative Officer Ali Rez represented the Middle East region for a collaborative briefing to develop a future-facing communications campaign on sustainability and climate action held at the United Nations headquarters in New York.
A select group of creative leaders from around the world was invited to participate in a workshop on the “most important brief” — a collaborative climate campaign slated for 2025, being developed by the Earth Public Information Collaborative (EPIC).
“There has never been an effort such as this before – to bring together so many thinkers in one place in order to solve the biggest crisis of our lives – that of climate. It is the most valuabl
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