UAE telecommunications giant Etisalat has consolidated its entire advertising brief into Impact BBDO following a major review.
The agency has also won the creative brief for Abu Dhabi Commercial Bank.
Commenting on the two wins, Dani Richa, chairman and chief executive of BBDO Middle East, Africa and Pakistan, said: “We are extremely proud of these two wins. Etisalat is the product of consolidating several years’ relationship and organic growth. Growing existing business is proof our work is working and to be associated with a powerful brand as Etisalat, the leading telecom brand in the region, is of upmost importance to us.
“In addition, for many years we waited to partner with
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