Impact BBDO has won the integrated marketing communications brief for UAE-based Axiom Telecom.
The appointment coincides with Axiom’s renewed drive to expand its customer base and retail outlets and is the end result of a phased pitch between four agencies.
Faisal Abdulaziz Al Bannai, Axiom Telecom’s CEO, said: “We need to guarantee that the brand has a strategic and effective marketing and communications programme in place. With this in mind, we took the decision to appoint Impact BBDO. By working with the agency, we will continue to raise our profile and communicate effectively across the region and beyond.”
Axiom Telecom is the largest retailer and distributor of mobile phones,
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