Impact BBDO has been named Middle East agency of the Year at the New York Festivals.
The recognition comes on the back of the region’s first ever grand award for Mercedes-Benz’s ‘The Tribal Rapport Field Guide’. The agency also won a handful of other prizes, including two for UN Women’s ‘Give mom back her name’.
“Being named regional agency of the year for the Middle East and Africa at the New York Festivals is something we take great pride in but I have to say it sounds like a broken record as this is the fifth time we have been named agency of the year this year,” said Dani Richa, chairman and chief executive of BBDO Middle East, Africa and Pakistan. “New Yor
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