As a major year of sport commences, adidas continues its Impossible Is Nothing story with the announcement of its biggest ever commitment to women. Driven by the belief that sport has the power to change lives, the brand will support those who are breaking down barriers and driving gender equity, on and off the field of play.
To make the global campaign relevant to the region, IMPACT BBDO helped adidas overcome not only the challenge of making the global line work in Arabic but more importantly solving the graphical integration of the three stripes into an alphabet.
In the English line, the adidas logo forms the English letter M in the word “I’m.” The Arabic word for “Imposs
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