The general consensus is that the regional market will end 2015 with a 10 per cent contraction on the previous year, says Omnicom Media Group’s Elie Khouri. What does this mean for the industry and for OMG, asks Iain Akerman
“When looked at from the perspective of the past two decades, this year has been one of the worst in what would usually be a normal cycle for the advertising sector,” says Elie Khouri, the CEO of Omnicom Media Group MENA. “Perhaps only the Gulf War and the 2008-2009 financial crisis match the current economic situation. If the current financial state extends to three years, the collective result will be as worse than the aforementioned periods.
“Do I think things
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