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posted on Oct. 02, 2025 at 4:15 pmOct 2, 2025

Iconic Emirati retailer reveals refreshed Oasis by ADNOC brand

posted on Oct. 02, 2025 at 4:15 pmOct 2, 2025

ADNOC Oasis is now refreshed to Oasis by ADNOC with a premium ‘On-the-Gourmet’ concept, featuring elevated F&B offerings across 379 UAE locations, and still remains one of the nation’s most beloved coffee destinations.

ADNOC Distribution today unveiled ‘Oasis by ADNOC,’ a comprehensive re-launch of its iconic ADNOC Oasis convenience brand. Image courtesy: ADNOC Distribution.

ADNOC Distribution, the UAE’s largest fuel and convenience retailer with more than 50 years of heritage, has unveiled ‘Oasis by ADNOC,’ a comprehensive re-launch of its iconic ADNOC Oasis convenience brand.

The transformation introduces a refreshed brand identity along with a premium ‘On-the-Gourmet’ concept, reinforcing the company’s commitment to quality, innovation and elevated customer experience.

The strategic move aims to strengthens ADNOC Distribution’s leadership in the UAE’s convenience and mobility retail landscape.

The refreshed identity modernises the Oasis brand while honouring its Emirati roots. Central to this update is the introduction of the ‘On-the

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Tags:Adnoc ADNOC Distribution ADNOC Oasis Brand coffee convenience store customer demand elevated customer experience Emirati Emirati culture Emirati entrepreneurs fuel stations gourmet dining homegrown F&B brands innovation locally sourced ingredients mobility retail Oasis by ADNOC on the gourmet premium on the go food quality Rebrand refreshed brand ROOTS UAE UAE-made products

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.